Hollywood HEART
originally began as Camp Pacific Heartland in 1995. David Gale,
Executive Vice President of MTV New Media, founded the camp to address
the social and recreational needs of Southern California children
affected by HIV and AIDS. After extensive research, Gale and the CPH
board of directors chose Wisconsin-based Camp Heartland’s dedicated
team of counselors, doctors, nurses, social workers and administrative
staff to provide the optimum environment for campers to stay healthy
and enjoy summer camp life.
Recreational
opportunities include typical camp activities such as hiking, water
sports, baseball, arts and crafts, nature programs and creative
writing. Hollywood HEART’s Movie Team program also offers its unique
filmmaking workshop at each session of camp for children to write,
direct, produce and star in their own short films. In addition to the
financial contribution to Camp Heartland’s Malibu sessions, Hollywood
HEART also sponsors an MTV Dance Night at each session of camp,
complete with a professional DJ spinning the latest hits, MTV-themed
decorations and a “Glamour Booth” where kids can take a break from
dancing to be decked out in colored hairspray, fake tattoos and face
paint. Hollywood HEART volunteers also run a photo booth at the camp’s
annual Carnival Night complete with costumes, wigs and props for
campers to take memorable souvenir Polaroids.
While
camp allows children to take a small vacation from the stress and
stigma of living with AIDS, the CPH medical staff guarantees that they
fulfill their medical protocol. Under this supervision and support,
children often gain weight and return home healthier than when they
left for camp. Psychological support also addresses many non-medical
issues children at CPH may face. Many campers have lost parents to the
AIDS epidemic, and half of them are living in guardian relations with
someone other than a biological parent. Eleven percent have a brother
or sister with HIV/AIDS and over thirty percent have a parent who is
also living with the disease. Emotional tensions brought on by these
painful circumstances are met with calm understanding and professional
counsel.